British indie rock record label started in the late 1970s by Ivo Watts-Russell. Bands in the 1980s included Bauhaus, The Birthday Party, This Mortal Coil (Watts-Russell's own band, who were quite successful) and Colourbox. In the late 1980s and early 1990s, 4AD signed many American guitar pop bands, including the Pixies, Throwing Muses and Belly.

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