An action figure is a posable plastic figurine of an action hero, superhero or a character from a movie or television program. These dolls usually are marketed as merchandise intended for boys.
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2 Notable action figures 3 See also |
History
The first toys called action figures were G.I. Joe dolls in 1964 by Hasbro, a military-themed 11.5-inch doll inspired by the TV series, The Lieutenant.
The 4-inch action figure concept gained market credibility in the late 1970s after the release of the first Star Wars movie. Led by Star Wars-themed sales, collectible action figures quickly became a multi-million dollar secondary business for movie studios.
