Alex Kidd a monkeylike boy hero, was the former mascot of Sega.

His games were on the Sega Master System and the Sega Megadrive and Sega Genesis systems.

His first game, Alex Kidd in Miracle World, was released in 1986. Many fans of the system consider his first game to be a true classic.

His other games:

  • Alex Kidd in High-Tech World, 1989, Master System
  • Alex Kidd and the Lost Stars, 1989, Master System
  • Alex Kidd and the Enchanted Castle, 1989, Megadrive & Genesis
  • Alex Kidd in Shinobi World, 1990, Master System

After 1990, Sega ditched Alex Kidd in favor of Sonic the Hedgehog as their mascot.