the cluetrain manifesto (spelled in E. E. Cummings style) is a World Wide Web site, http://www.cluetrain.com/, that evolved into a book by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger and published by Perseus Books (ISBN 0738204315). The book's thesis is that the Web is not a medium, it's a conversation --
- "...companies so lobotomized that they can't speak in a recognizably human voice build sites that smell like death."
- —"Fear and Loathing on the Web", The Industry Standard and CNN Interactive
- —"Fear and Loathing on the Web", The Industry Standard and CNN Interactive
It takes its name from this quote on the cluetrain web site:
- "The clue train stopped there four times a day for ten years and they never took delivery."
- — Veteran of a firm now free-falling out of the Fortune 500