Short for End Poverty in California, EPIC was an effort for then well-known "muckraking" writer and "former" Socialist Upton Sinclair to implement Socialist reforms through California's Democratic Party during the Great Depression by recruiting supporters into the party and then securing that party's nomination for Governor of California.
The effort to stop Sinclair marked the birth of modern media politics including the use of ad agencies, attack ads, and professional campaign strategists.
