Forbes magazine is a well-known American business and financial magazine founded in 1917 by B.C. Forbes. After his death in 1954 and his son Bruce's death in 1964, it was long synonymous with flamboyant second son Malcolm Stevenson Forbes (1917-1990). Today the company and magazine are headed by Malcolm Stevenson Forbes Jr (born 1948, better known as Steve Forbes) and his brothers.
In popular culture Forbes is perhaps best-known for its periodic lists of wealth--one lists the richest people in the United States, another lists the richest people in the world, and others list companies in a balanced way taking into account market capitalization, revenue, income, and assests (this is opposed to the fortune 500 which is based only on revenues). As it often takes considerable detective work to determine the actual wealth of an individual, Forbes' figures are widely cited as nearly-definitive.
Forbes has generated at least two spinoff magazines: Forbes ASAP and Forbes FYI.
See also: Richest Canadians