Gothic lolita is a fashion style popular among Japanese youth. Usually worn by girls, the image is that of a Victorian doll, with pale skin, neat hair, knee- or mid-thigh-length Victorian dresses, pinafores, bloomers, stockings and shoes or boots. It can be seen as a counter-reaction to the ganguro look.

Sub-styles include elegant gothic lolita or EGL (with a monochromatic palette), classical or country gothic lolita (pastels), elegant gothic aristocrat or EGA (essentially the same for men) and industrial gothic lolita (including PVC, leather, zippers, chains and other Punk fashion elements.)

See also Goth, Gothic fashion, Lolita, Cosplay