- 1969: "We're Alive in the Air"
- 1970: "America Watch Us First"
- 1971: "First in America"
- 1972: "Always First in America"
- 1973: "Come and See NBC"
- 1974: "Better Than Ever"
- 1975: "You're Gonna Like it A Lot!"
- 1976: "The Network of America"
- 1978: "NBC Us"
- 1979: "Proud as a Peacock" (spoofed later by MTV as "Proud as a Moonman")
- 1981: "Our Pride is Showing" (updated from "Proud as a Peacock"; spoofed by Saturday Night Live as "Our Age is Showing")
- 1982: "Just Watch Us Now"
- 1983: "Be There" (the promo song was taken off from the Michael Jackson's hit song Thriller)
- 1984: "Let's All Be There" (updated from the 1983 "Be There" campaign)
- 1986: "Come Home to NBC"
- 1988: "Come Home to the Best... Only on NBC" (updated from "Come Home to NBC")
- 1990: "The Place to Be"
- 1991: "Let's Watch a New NBC"
- 1992: "NBC is Only One"
- 1993: "NBC is Always the Only One"
- 1994: "Just Turn Us on NBC"
- 1997: "I Love NBC"
- 1999: "It's Only NBC"
- 2000: "In the Heart of America"
- 2002: "Enjoy the Best Moments"
- 2003: "Always with You"
