Main Page | See live article | Alphabetical index Private branding is when a large distribution channel member (usually a retailer), buys from a manufacturer in bulk and puts its own name on the product. This strategy is only practical when the retailer does very high levels of volume. The advantages to the retailer are: more freedom and flexibility in pricing more control over product attributes and quality higher margins (or lower selling price) eliminates much of the manufacturer's promotional costs The advantages to the manufacturer are: reduced promotional costs stability of sales volume (at least while the contract is operative) See also : brand management, brand, product management, marketing List of Marketing Topics List of Management Topics List of Economics Topics List of Accounting Topics List of Finance Topics List of Economists This article is from Wikipedia. All text is available under the terms of the GNU Free Documentation License.