Main Page | See live article | Alphabetical index Quality Function Deployment is a technique used in brand marketing and product management to help a company decide what product(s) to add to its product portfolio and what characteristics to include in a new product. It matches customer requirements with product engineering characteristics, and in so doing, crafts a product design from customer expectations. It was originally developed by Yoji Akao in the 1980s. See also: product management, product portfolio, New Product Development, Marketing List of Marketing Topics List of Management Topics List of Economics Topics List of Accounting Topics List of Finance Topics List of Economists External sources: Sullivan, L. (1986) Quality Function Deployment, Quality Progress, June 1986, pp 39-50. This article is from Wikipedia. All text is available under the terms of the GNU Free Documentation License.