Main Page | See live article | Alphabetical index The Suggested Retail Price (SRP) of a product is the price the manufacturer recommends that the retailer sell it for. This helps to standarize prices among locations. While some stores always sell at below the suggested retail price, others do so only when items are on sale or clearance. This article is a stub. You can help Wikipedia by fixing it. This article is from Wikipedia. All text is available under the terms of the GNU Free Documentation License.