In marketing, sustainable competitive advantage is an advantage that one firm has relative to competing firms. It usually originates in a core competency. To be really effective, the advantage must be:
- difficult to mimic
- unique
- sustainable
- superior to the competition
- applicable to multiple situations
- superior product quality
- extensive distribution contracts
- accumulated brand equity and positive company reputation
- low cost production techniques
- patents and copyrights
- government protected monopoly
- superior employees and management team
see also: marketing, marketing management, core competency, positioning, marketing mix, marketing plan
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