Who Dares Wins is a UK comedy sketch show of the mid-80's featuring Jimmy Mulville, Rory McGrath, Philip Pope, Julia Hills and Tony Robinson. It was one of the first outlets for alternative comedy and was broadcast by Channel 4 late at night as a first attempt at After The Pub television. It was filmed live on a soundstage in front of an audience.

The title is the motto of the British Special Air Service regiment (whose badge was also featured in the title sequence), but in the programme was often supplemented by e.g. "a week in Benidorm".

The program sometimes satirised current events but the mainstay was simple observational comedy and frequently employed base humour (the title sequence was a tracking camera shot showing somebody returning from the pub, including walking past a drunk who had pissed himself).

The show pioneered a sketch style involving a roaming camera - the camera would move from character to character within a room who would then deliver their lines and/or jokes. (An idiom later used in the Fox Network sitcom That 70s Show.)

Notable sketches included

  • Philip Pope singing a Barry Manilow-style song, intially praising a lost love, but realising how horrible she was and changing his lyrics accordingly

  • Tony Robinson appearing in a sketch as the emperor (as in The Emperor's New Clothes), and appearing on stage totally naked. And then hanging around in following sketches, still naked, seemingly not knowing what to do with himself

  • A parody of Channel 4's "Red Triangle" series of films which showed explicit content (usually foreign films), in which an Eskimo film is shown complete with explicit nose kissing and nose masturbation

The show was produced by Hat Trick Productions for Channel 4 Television.