As we all know, products do not last forever. They deteriate or become obsolete. Obsolescence is when a product is no longer wanted even though it is still in good working order.

Planned obsolescence is when marketerss deliberately introduces obsolescence into their product strategy. The marketer's objective is to generate long-term sales volume by reducing the time between repeat purchases. In a highly competitive industry, this can be a risky strategy because consumers may buy from your competitors. There are also ethical considerations.

Table of contents
1 Types of obsolescence
2 See also

Types of obsolescence

Technical or functional obsolescence

Style obsolescence

Intentional physical obsolescence

Postponement obsolescence

See also

marketing, marketing plan, ethics, business ethics

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